YVO WARRIOR

YVO (pronounced “ee-voh”) is a women’s wellness brand and the first bone health brand for women, making strength and longevity aspirational, not clinical. The company combines a female-specific weighted vest, DEXA scan diagnostics via BodySpec, cultural partnerships, and a fast-growing community called the YVO Warrior Tribe. Founded by seasoned entrepreneurs Marie Berry and Chiara Moore, YVO is building a category-defining brand at the intersection of women’s health, fitness, and community.

The name comes from YVOTY, meaning "flower" in Guaraní. We chose it intentionally. Like flowers, women grow stronger with time.

PRESS COVERAGE

Where our story is told.
YVO Names Menopause Advocate Tamsen Fadal as Chief Wellness Officer
FITT/Insider

YVO Names Menopause Advocate Tamsen Fadal as Chief Wellness Officer

Trusted Voice in Women’s Health Joins YVO to Redefine Strength in Midlife.
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How Toned Arms Became a Status Symbol—And an Impossible Standard
Time

How Toned Arms Became a Status Symbol—And an Impossible Standard

This summer, toned arms became the new status symbol—and a near-impossible to achieve beauty standard
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The 2025 Fitness Gift Guide: Gear That Makes You Want to Work Out 
mindbodygreen

The 2025 Fitness Gift Guide: Gear That Makes You Want to Work Out 

How weighted training is helping women build strength and confidence in their daily lives.
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YVO launches the Warrior Vest, designed for women in midlife
wellworthy

YVO launches the Warrior Vest, designed for women in midlife

YVO just launched pre-orders for its Warrior Vest, a weighted vest designed to help women in midlife build bone density, strength, and confidence.
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Osteoboost Raises $8M To Scale Wearable Targeting Bone Loss in Women
Athletec News

Osteoboost Raises $8M To Scale Wearable Targeting Bone Loss in Women

In the era of wearables, strength training and treating midlife as a reset point, a new angle is emerging — and for once, it’s not peptides or Pilates.
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Holiday gift guide 2025: 22 wellness gifts so good, you'll want to keep them for yourself
Yahoo!

Holiday gift guide 2025: 22 wellness gifts so good, you'll want to keep them for yourself

From fitness gadgets to stress-relieving essentials, these are the wellness gifts people will actually use long after the holidays end.
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Despite Being Super Active & Eating Clean, I Got This Surprising Diagnosis
mindbodygreen

Despite Being Super Active & Eating Clean, I Got This Surprising Diagnosis

For years, I believed I had my health all figured out. I was a recreational triathlete, newly obsessed with tennis, following what I thought was the healthiest diet possible—vegan, plant-based, clean.
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From Fragile to Functional: Why Midlife Women Need a New Strength Paradigm
New Zapiens

From Fragile to Functional: Why Midlife Women Need a New Strength Paradigm

I never thought my next company would start with a bone scan. But here we are.
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YVO Names Marketing and Operations Executive Chiara Moore as Co-Founder and Chief Operating Officer
Fitt/Insider

YVO Names Marketing and Operations Executive Chiara Moore as Co-Founder and Chief Operating Officer

YVO, the women’s wellness brand on a mission to redefine bone health in midlife, today announced that Chiara Moore has joined the company as Co-Founder and Chief Operating Officer.
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