YVO Newsroom | Press Releases & Media Coverage – YVO Warrior

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YVO

YVO (pronounced “ee-voh”) is a women’s wellness brand and the first bone health brand for women, making strength and longevity aspirational, not clinical. The company combines a female-specific weighted vest, DEXA scan diagnostics via BodySpec, cultural partnerships, and a fast-growing community called the YVO Warrior Tribe.

The name comes from YVOTY, meaning "flower" in Guaraní. We chose it intentionally. Like flowers, women grow stronger with time.

PRESS COVERAGE

Where our story is told.

Stronger With Every Step

Stronger With Every Step

The women behind YVO are bringing bone health beyond the doctor’s office and into daily life, one weighted walk at a time.

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YVO Names Menopause Advocate Tamsen Fadal as Chief Wellness Officer

YVO Names Menopause Advocate Tamsen Fadal as Chief Wellness Officer

Trusted Voice in Women’s Health Joins YVO to Redefine Strength in Midlife.

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Why These Women Show Up Every Week: Inside the YVO Community

Why These Women Show Up Every Week: Inside the YVO Community

Inside the YVO rucking walks where women show up solo and come back every week, building strength, community, and bone health together.

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How Toned Arms Became a Status Symbol— And an Impossible Standard

How Toned Arms Became a Status Symbol— And an Impossible Standard

This summer, toned arms became the new status symbol—and a near-impossible to achieve beauty standard

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Why Weighted Vests Are Becoming a Home Fitness Essential

Why Weighted Vests Are Becoming a Home Fitness Essential

From strength training tools to smart fitness technology, at-home equipment is helping people build sustainable fitness routines.

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YVO launches the Warrior Vest, designed for women in midlife

YVO launches the Warrior Vest, designed for women in midlife

YVO just launched pre-orders for its Warrior Vest, a weighted vest designed to help women in midlife build bone density, strength, and confidence.

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Osteoboost Raises $8M To Scale Wearable Targeting Bone Loss in Women

Osteoboost Raises $8M To Scale Wearable Targeting Bone Loss in Women

In the era of wearables, strength training and treating midlife as a reset point, a new angle is emerging — and for once, it’s not peptides or Pilates.

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YVO Names Marketing and Operations Executive Chiara Moore as Co-Founder and Chief Operating Officer

YVO Names Marketing and Operations Executive Chiara Moore as Co-Founder and Chief Operating Officer

YVO, the women’s wellness brand on a mission to redefine bone health in midlife, today announced that Chiara Moore has joined the company as Co-Founder and Chief Operating Officer.

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Despite Being Super Active & Eating Clean, I Got This Surprising Diagnosis

Despite Being Super Active & Eating Clean, I Got This Surprising Diagnosis

For years, I believed I had my health all figured out. I was a recreational triathlete, newly obsessed with tennis, following what I thought was the healthiest diet possible—vegan, plant-based, clean.

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From Fragile to Functional: Why Midlife Women Need a New Strength Paradigm

From Fragile to Functional: Why Midlife Women Need a New Strength Paradigm

I never thought my next company would start with a bone scan. But here we are.

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The 2025 Fitness Gift Guide: Gear That Makes You Want to Work Out

The 2025 Fitness Gift Guide: Gear That Makes You Want to Work Out

How weighted training is helping women build strength and confidence in their daily lives.

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Holiday gift guide 2025: 22 wellness gifts so good, you'll want to keep them for yourself

Holiday gift guide 2025: 22 wellness gifts so good, you'll want to keep them for yourself

From fitness gadgets to stress-relieving essentials, these are the wellness gifts people will actually use long after the holidays end.

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Press inquiries: press@yvowarrior.com

We're always excited to share the YVO movement with the world.

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